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Today, details are coming in about what Bungie intended to reveal at Microsoft’s E3 press conference. While specific information about its upcoming Halo project remain a secret, the developer reportedly planned to show a sixty second teaser trailer, only to have it pulled at the last minute.

“Bungie had a sixty second knock’em down teaser trailer made that was going to unveil the game and it was going to be the close to Microsoft media keynote at E3,” Jacob Metcalf explained. “This was going to be followed up by Bungie doing their separate press event later on in the week on Wednesday to show off the new game.”

“Microsoft has never really explained why they prevented Bungie from going on with their media event on Wednesday at E3. It has to be a new Halo game since if it was an new IP Microsoft would not have their hands on the control of the brand and would not have had the power to silence Bungie about it.”

Bungie informed fans that plans had been changed on Tuesday, later promising something “further down the road.” Meanwhile, Microsoft maintains that the announcement was held back for a “more dedicated event.”

“So soon Bungie and Microsoft will come to terms about when and how Microsoft is going to unveil this new Bungie developed Halo game and then show it to the public,” he said.

However the Microsoft executive that was in charge of their show at E3 is Don Mattrick and apparently there is some possible drama going on behind their evolving relationship with the now independent Bungie. The only person above Don Mattrick in Xbox is Robbie Bach then the chain of command goes to Steve Balmer and the board of directors. Don ordered the new Bungie Halo game to be cut from the E3 briefing at the last moment and essentially gag ordered Bungie from showing the game off that week.

Don didn’t want a non-Microsoft studio game to overshadow all of the Microsoft Studio developed games. He then went on to make a little quip about having an E3 breifing that was not all about Halo. This is sort of like inviting someone to the prom and leaving them at home at the last minute while they can’t get another date.

There is no Halo themed media event that is currently on the calendar. Bungie has been working towards a big media push about this game with the unveiling of the Superintendent character and they have been trying to build a buzz within their fanbase.

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It’s good to know more about what they planned to show, but I disagree with this confirming it was Halo they were going to show.  It probably was something to do with Halo, but no matter what project it was, Microsoft is the publisher, meaning they could have stopped the announcement no matter what.

The Bungie Weekly Update will be posted very shortly, and from the things I’ve seen Luke Smith post on NeoGAF today, I don’t think it’s going to bring much good news.

This entry was posted on Friday, July 18th, 2008 at 7:22 pm and is filed under E308, Xbox 360 News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.