The Life of a Sony Rep
Matt (GT: YourExWife) sent in the following story:
Destructiod.com - 12/26/06 (Full story below)
Just before the launch of the PlayStation 3, I walked into a local EB Games and noticed that they had finally (three days prior to launch) received their demo kiosk. Problem was, it was turned off. Right next to the hulking beast of a setup, two teenagers were wailing on “You Really Got Me,” the Guitar Hero II demo, and the PlayStation 2 was in full force.
Curious, I asked the annoyed, bored-looking clerk why anyone would dare do something like turn off a PlayStation 3 (The penalty for such an offense? Death, in some states).
“Well,” he sighed, “it’s locked up on us about five times. And we got it this morning.”
He explained to me how when the machine would freeze, he would have to unlock the kiosk and hard reset the machine — every time. It was easier, he said, to just leave it off and let people drool all over the protective plastic that housed what appeared to be an empty shell of a PlayStation 3 — if you don’t know, the actual unit is housed below the kiosk and is not visible. This, to me, was a fine explanation, and not surprising considering reports I’ve heard of units freezing at trade shows; and hey, the damned thing is cased in metal with little or no ventilation. I’ll let it slide.
Cut to a busy Christmas Eve: The same EB Games is bustling with last minute shoppers; a child knocks over a World of Warcraft: Burning Crusade promotional display; frantic mothers blather on about games they can’t remember the names of; and in the middle of it all I spotted a Sony PlayStation retail rep frantically cleaning off the very same kiosk I had mentioned earlier. I wasn’t going to let him get away.
“Happy Holidays,” I said.
“Oh, hi! I’ll be done here in one second and then I’ll turn on the unit so you can get a glimpse of the future.”
“Oh, I know all about it,” I said, trying not to laugh. “I have the future at home. In my closet. Still in the box. Trying to sell it. No takers.”
After a short, awkward silence, I decided to go in for the kill.
“So dude over there,” I said pointing to the busy clerk, “says he keeps the kiosk off because it keeps freezing up.”
“Nope. No it doesn’t.”
“Well, actually, yeah. It does. I’ve seen it happen myself.”
“No. It doesn’t. We did that on purpose,” he said.
“You make the entire console lock up on purpose because … why?”
“We do that so that people won’t play it all day long,” he explained. “Specifically during Motorstorm, we made it freeze up a lot.”
I’m totally confused at this point, completely stunned at what I’m being told because it’s the stupidest thing I’d ever heard. I let him rattle on for a while, trying to convince me (and probably himself) that yes, Sony went out of their way to have their consoles lock up so that the masses will not spend hours upon hours basking in all its glory.
He went on about how a PlayStation 3 shouldn’t be hard to get now, and how they’re shipping them out of Japan daily. I waited for him to spill the beans on the Cell processor powered, mechanized laser-breathing dragon they use to import the consoles to the States, but he revealed nothing.
When the Sony rep was done and finally turned on the future, I decided to stick around and play some Motorstorm (which is pretty damned awesome). Didn’t freeze up on me once.
Later, I was told by a Best Buy employee that they were told the same thing — the locking up and freezing was intentional. So, if you’re sitting at home and your console locks up on you or your Bluetooth controllers aren’t performing the way they should be, don’t worry about it. It might be on purpose.
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This story was posted for those of you who question the claims I have made in the past regarding Sony reps and their underhanded ways of marketing.
December 27th, 2006 at 11:51 am
Fucking hell, Sony needs to die! They get away with way too much.
December 27th, 2006 at 12:31 pm
haha sony is a freaking stupid. They need to give up.
December 27th, 2006 at 12:46 pm
Did that rep even hear the words coming out of his mouth?
December 27th, 2006 at 12:55 pm
I may hate Sony but… that’s a bit too much for me to believe. Nobody is that stupid. No company would do that to something billions of dollars are riding on. There must be a miscommunication or something, maybe it’s just the kiosks that are freezing, but they wouldn’t make all consoles intentionally lock up.
December 27th, 2006 at 1:12 pm
Well of course they aren’t doing it intentionally. The fact is that now that the PS3 is out, and it’s not living up to the hype in terms of consumer demand or performance, Sony (and their public reps) are going to do and say anything to justify anything negative with the system. The guy telling the story put the rep in an awkward situation and that is what he (the rep) came up with. The part about the rep telling the employees as well that it is intentional goes beyond a little white lie to a nosy customer though. That part makes it seem like this is something they have been told to say, rather than just this one rep making this up on the spot. Make sure to check the comments at that Destructoid article as well, they are entertaining.
December 27th, 2006 at 1:46 pm
(S)tupid (O)verated (N)ame (Y)esterday
Sony will be a stupid name today, tomorrow and will always be remember has a stupid company yesterday and the days before.
December 27th, 2006 at 4:44 pm
Lawl, Sony is so pathetic. Just die already.
December 27th, 2006 at 5:45 pm
Half of me wants to laugh my ass off, the other half is just pissed and wants to tell sony to eat a fucking bullet already.
December 27th, 2006 at 6:58 pm
o_o;
Yeah, just when you thought they couldn’t get anymore batshit insane.
December 27th, 2006 at 11:38 pm
This is genious if you think about it. If this is the company-wide position then when people call Sony Support to complain about their PS3s not working, Sony will claim its intentional. They won’t have to spend one cent to replace faulty units. BRILLIANT!
December 28th, 2006 at 9:33 am
They never did anyway. Sony’s solution to all the problems with the PS2 was, “Buy a new one”, and that is why they have an inflated 110+ million “userbase” for the PS2.
December 28th, 2006 at 10:54 am
[...] I’m in Best Buy exchanging a copy of Pitch Black HD-DVD for The Devil Wears Prada (please don’t ask why). After I do this, I figured I’d head out to the PS3 kiosk to see what’s up. NBA Live 07 was being played and it looked pretty good. I didn’t see any glaring differences from what I’ve played on the Xbox 360. After a minute of watching, the strangest thing happened…it froze. I laughed a bit as the guy playing looked stunned. Reset. Wait. Play. After about 10 minutes, the strangest thing happened again…it froze. I laughed again thinking about a post I had read earlier about forced freezes and Sony reps. Possible? No. But it was still funny. [...]
February 16th, 2007 at 2:25 am
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